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MA in Audio Visual Communication
M A in Audio-visual Communication is a course designed to meet the needs of modern electronic media of communication lasting for two years. Print, Broadcast and Cyber journalism studies are the main areas for this course. Theoretical insights and practical inputs make this course an interesting combination of engagement and enjoyment. Placement possibilities for the graduates are too many.
Semester I
o Basic Communication Skills and theories of communications
o Print Journalism
o Development Communication
o Introduction to Management Principles & Practice
o Communication Software
o Research Methodology
o General Studies
o Internal Assessment
Semester II
o Art of Communication (no exam, evaluated internally)
o Introduction to Marketing & Marketing Communication
o Visual Communication and foundation of Photography
o Intro to Broadcast Media & Communication Technologies
o Introduction to Cinema
o Introduction to Media Laws
Internship (Project Report + Viva Voce)
Internal Assessment
Semester III (MMC)
o Sales Promotion & Personal Selling
o Brand Management
o Public Relations & corporate Communications
o Creative Advertising
o Visual Communication & Advanced Photography
o Consumer Behaviour & Customer Relationship Management
o Media Management
Internal Assessment
Semester IV (AVC)
o Digital Imaging & Modelling
o TV- Fiction Based Production
Internship & Project Report
o Dissertation & Viva Voce
o Internal Assessment
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